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Fuel For Discovering Sustainable Innovation

Welcome to Discovery Fuel’s

bethechangetshirt 292x300 Be The Change Project“Be The Change!” Project

This effort is about initiating a world-wide conversation about personal and collective change, and about the potential for creating a new global mythology that can help to transform our lives for the better. Through generative dialogue, we will unfold a deeper understanding of our purpose for change, initiate new stories about ourselves and the mythologies we live by, and consider alternative forms of innovation that enhance rather than deplete the world we are leaving for our children.

We invite you to join us on this journey toward sustaining planetary well-being by applying creative new approaches to design, innovation, and collaboration. Read the Seven Steps To Becoming The Change.

-> Then, join this discussion by linking into our ‘Be The Change!” Twibes Twitter Conversation Group.

* Initiate important conversation about change
by wearing a ‘Be The Change!’ T-shirt

Here’s The General Idea & Goals ….

  • TALK-YOUR-WALK: The 1st goal of the ‘Be The Change!‘ project is to instill healthy world-wide dialogue and inquiry about the world in which we live, and how we humans are embedded within it’s ecology. We will do this by carrying or wearing symbols that engage question and conversation. That’s why we started a T-shirt line. If you have other suggestions of symbols that trigger people’s curiosity and inquiry, please let me know.
  • MYTH TRANSFORMATION: The 2nd goal of the ‘Be The Change!‘ project is to help us collectively awaken to the stories that we have told ourselves over the millennium. And how those stories guide our decisions, choices, and actions. The concept of a myth is neither negative or positive. It is merely the way we are in the world, mostly without knowing it. As we become conscious of our assumptions, our ways of being, and of others, we become awakened to something greater than merely the actions they generate. We can then enter a renewed realm of possibilities that will define and manifest a world that works better for all, rather than for just a few. We can choose this!
  • REALIZING CHANGE: The 3rd goal of the ‘Be The Change!‘ project is to bring forth sustainable innovation – new ways for designing and creating our cities, communities, and societies. Ways that enhance, rather than deplete, the earth-life-system, which we count on for every breath.

! ! !
Join this discussion by linking into our ‘Be The Change!’ Twibes Twitter Group
! ! !

participants sm 300x200 Be The Change ProjectThrough group dialogue, inquiry, intentional questioning, and sincere curiosity about others views and ways of thinking, we want to build a collective mind made up of ourselves, our friends, families, acquaintances, and business associates without judgment (that’s the hard part!), or forcing our belief’s upon another. One of the ways to begin this process is to place something in front of another that triggers a question from them. Objects embedded with a message can do this, but you must stay conscious of the inquiry’s purpose.

question Be The Change ProjectDiscovery Fuel decided to use the phrase “Be The Change!” as a common theme message to open up a wide variety of questions, and thereby conversations. Using QUESTIONS that start with WHO, WHAT, WHEN, WHERE, HOW, and WHY are relationship-connectors that help to create a deeper engagement with others. For example, you can ask: What brought you to that conclusion or point of view? Why is this important you? Who else do you know gets exited about this idea? How can your vision be best implemented? Etc., etc. Minimize the use of questions that start with ‘Are’ or ‘Does’, etc., because these words reduce another person’s response to a ‘yes’ or ‘no’ and does little to deepen the dialogue.

Use of imagery and art is very useful to pull on our human psyches. Images such as the SustainThis T-shirt image of the people holding the planet. What is happening in this picture? What story emerges as you look at the characters who are holding up the planet. What does the picture’s shape represent? Simple but effective pictures like this are powerful tools for generating a deeper, more meaningful conversation with others. The key is to be sincerely curious about others that you come in contact with.

1459055735 3480b4050e2 300x240 Be The Change Project

The ‘Be The Change!’‘ project plans to move into varied realms of action based on responses from you. So wherever you go (whether your connections take place in the real or the virtual realms (such as Twitter, Facebook, LinkedIn, etc.), practice raising healthy, intentional, curious questioning of others. And then get back to me with how it goes. I encourage you to email me, or ping me via my social media sites.

Better yet, consider joining our unique online discovery communities, which is where most of our powerful conversations are based. See if any of the them get your inner juices flowing (see them at bottom of that page) and sign up.

And remember, to help with your own live conversation-making experiment, purchase a ‘Be The Change!‘ T-shirt, or other conversation-making products, by clicking on the rolling pics below.

I look forward to hearing from you. Together we can create an incredibly-generative global conversation that will change our world for the better ! :)




Click Here To Buy A “Be The Change!” T-shirt

! ! !
Join this discussion by linking into our ‘Be The Change!’ Twibes Twitter Group
! ! !

This Week on The Blog
Posted on August 26, 2010 - by Vic Desotelle

Solar Roadways: Now This Is Sustainable Innovation !

Sustainable Innovation

Check this out. These guys are truly onto next generation innovation. Can you imagine intelligent, power-generating, roadways? The technology is all there to make it happen. Hmmmmm .. I wonder what the mass production equation looks like.

Posted on June 30, 2010 - by Vic Desotelle

Our Truths Are Based On Internal Beliefs That Are Too Often Wrong

Articles By Vic Leadership Ecology Learning Evolution

Here’ an important message to our leaders and decision makers: Assume that your truths and beliefs are an Illusion. . Consider how our brain works … Watch what happens to your belief system as you stare at this image. 1-Follow the moving pink dot: What do you see? 2-Look at the middle black cross. Now [...]

Articles By Vic Leadership Ecology Learning Evolution Sustainable Innovation Uncategorized

Is There an Ecological Unconscious?

I find that this subject is one of the more revealing issues of our time. A place that requires us to reshape our understanding and meaning of ‘environment’. Read this great article on the link between our human psyche and the Earth. +++ By DANIEL B. SMITH Published: January 27, 2010 The terms in which [...]

Articles By Vic Learning Communities Sustainable Innovation Uncategorized

Unsustainable Everything

I love it when somebody is able to synthesize the incoming data into a meaningful message. Watch this video and understand how the world economy works … I mean is ‘not’ working. Sustainability should go to another level of understanding for you after you watch this 4 minute clip.

Articles By Vic Collaborative Design Leadership Ecology Uncategorized

The Notion of Right and Wrong … is Wrong

The primary principle of innovation is this. It is being able to consider and change our ‘notions’; our so-called facts of our experiences; our factual claims; into something new that goes beyond our own individual reality. The statement of this work is at the foundation of collaboration and discovery. He speaks of science and the [...]

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