Posted on July 31, 2009 - by Vic Desotelle

Technology: Problem or Solution for Sustainability?

Mass extinction is now in progress

It is a known fact that ecosystems across the planet are under duress, as stated by thousands of concerned scientists.

The main reason for this decay is strongly due to the way we design and build our technologies. Or in other words, how we build out our knowledge into form. From the paper we write on, to the cell phones we communicate with, to the buildings we live and work in – all are technologies that first define a reality for us to consider, and then if pursued, directly influences the condition of our communities, our planet, and our well-being. … And so far, this ‘influence’ has been unfortunately more bad than good. A change from normal is necessary.

This is why we must change the way we create technologies as well as the businesses that produce and distribute them. It’s not just how they work, but more importantly, how they are created. We can no longer create products and services by taking materials from the earth to make cool stuff, and then throw that ‘stuff’ away where it poisons the earth’s ecosystems, and in turn poisons ourselves.

Sustainability can be used to build a better mouse trap

Instead of open loop systems, technologies must now be [defined, designed, and developed] within CLOSED LOOP systems that allows even the idea of waste to be eliminated.

This (in part) is known as SUSTAINABLE INNOVATION. It’s a design problem! One of which most every engineer would love to sink their teeth into – if only given permission to do so. (Are you listening CEO’s and Senior Managers?)

So, what’s driving all this? The need for continuous innovation; that’s what. And yes, also the nature of the beast (us , because we humans are always looking for the next cool thing to make. That’s why the principles of sustainability should be viewed, not as a problem to avoid, but as a catalyst for creating next-generation innovation.

A conversation with the boss about sustainability in the company

This all said, I’d like to talk more with you, my readers, about creating new staff positions at YOUR companies called ‘Sustainability Officers‘. Many organizations (like GE and HP for example) are creating positions like this to move their companies toward sustainability. Your company can and NEEDS to do the same.

Take a leadership role on this: Go into your CEO’s office and request that, at the next board meeting, he ask why and how to incorporate sustainability into the company. Go on; just do it! Then write me, as I’m looking forward to hearing from you about what happens. Let me know either way, okay?

Vic Desotelle, DF Founding Principal