Posts Tagged ‘Sustainable Innovation’


Posted on August 1, 2009 - by Vic Desotelle

“Be The Change!” – 7 Steps To Manifestation

“Be the change you want to see in the world.”

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Mohandas Gandhi’s quote above is powerful, isn’t it?

Being the change requires that we embody change itself. To do this, each of us must surround ourselves with a community of others that can provide us with encouragement and supportive feedback.

Seven Steps To Becoming The Change:

  • Know WHY you want change and be able to articulate it.
  • Understand WHAT it means for that change to happen.
  • Time WHEN the change can best occur.
  • Find WHO you want to ally with.
  • Consider WHERE the change can best serve.
  • Practice HOW the change needs to emerge.
  • And always always always be aware of the influence of your change on others – Our greatest risk is that we become blinded by your own righteousness about our own need for change. This is why a community is necessary to keep each of us highly motivated and always in check.

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Become a ‘Fuel-Molecule’ within the Solution of Change

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Because ‘WE’ being change is far more powerful than just ‘ME’ being change.

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JOIN US!

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TO SEE CHANGE, ONE MUST BECOME CHANGE !

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Posted on May 8, 2009 - by admin

Generate Higher Returns from Your Innovation Investments: 5 of 10

sustainable innovation
Bryan Seyfarth asked:

While establishing market differentiation can be accomplished by introducing innovative new products, maintaining that market differentiation may prove to be a bit more difficult. Here we have put together a ten-part series on how to generate higher returns from your innovation investments.

From our series of highly informational articles, companies will learn: how to treat innovation as a cross-functional business process, how to align innovation execution and business strategy; how to create sustainable innovation; how to train your senior executives to successfully execute innovation initiatives; how to effectively manage process and project management; how to measure performance of your processes; how to ensure broad stakeholder buy-in; how to understand the importance of product roadmaps; how to provide the tools necessary for successful product innovation; and finally, how to ensure that portfolio management coincides with process management.

Here is one of the ten practices that leading innovators use to increase the payback from innovation spending: Effectively Managing Process and Project Management.

Effectively Managing Process and Project Management

Many organizations make the mistake of equating innovation process management with project management. Innovation process management allows executives, portfolio managers, and process owners to take a global view of how product innovation is being strategically planned and systematically executed throughout the organization. In effect, process management provides the foundation for project management. Conversely, project management entails tracking and scheduling hundreds, if not thousands, of tasks related to creating a new product and bringing it to market.

For example, in the lifecycle of a new vehicle 80,000 or more tasks may be required to design, manufacture, market, and sell the car. However, the decision support needs of senior management center on only a few, high-level considerations, such as safety requirements, benefit to the customer, and the unique needs of particular geographical areas. A well-conceived innovation process allows senior managers to determine how these requirements and other external market, technological, and regulatory factors might impact the overall value of the car.

Though project management and process management serve dramatically different purposes within an organization, there is a symbiotic relationship between the two. For a company to get the most out of their investments in innovation, both are needed.

For more insight into the top practices that leading innovators use to increase their returns on innovation spending, look for the next article in this ten-part series: Measuring Performance of Your Processes.


Posted on October 27, 2008 - by Vic Desotelle

Vic on Sustainable Innovation

I have long awaited the day when business and technology begin to use principles of sustainability as the foundation for creating and using products and services. Well, the future has arrived and I’m all over it.

Under concepts like ‘triple bottom line’ and ’social responsibility’ the idea of innovation is showing up in new ways. Thus, I will be spending ample time discussing these kinds of concepts and looking at how their use in day-to-day development within your company will dramatically improve not only your production but also your companies attractiveness to potential clients and investors.

All of us carry underlying beliefs that drive the creative process, and today’s view of innovation carries many assumptions. Unfortunately, these assumption lead to dangerous results because the correct “checks and balances” have not been implemented. Because of this, it is now essential that we use a broader perspective when creating and assessing various forms of innovation.

One idea is to blend three different concepts of innovation into one; Social innovation, organizational innovation, and technical innovation. Each of these carry their own individual ability to create cool stuff. Yet, when actively used together during an innovation process as a sort of “3-lens perspective” your outcomes are kept in check and actually pushes you beyond your present level. Furthermore, it will help you to make better decisions for your company and for the planet. Using this 3-lens perspective, you will be able to track and monitor improved efficiency of the solutions or outcome you create.

So stick with me on this one. Let’s dive in with both feet and talk about this thing called ’sustainable innovation’. I want you to ask questions and address some of your greatest fears, concerns … and, yes, potential opportunities that you think can arise by jumping into this new form of innovative process. Are you in?